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OVERVIEW OF SPONSORSHIP
Events at the Fairgrounds bring the entire family together in a fun-filled, memory-making atmosphere. Your product or service comes to life in this setting -- sharing your brand with nearly 500,000 potential new customers and consumers that will leave a lasting impression. The Florida State Fair can create new sponsorship programs or customize existing ones to best meet the sponsor's goals. Additionally, there are several options available for sponsors to enhance their marketing value with year-round exposure at other Fairgrounds events throughout the year.
All Sponsorship Packages can include the following amenities:
• On-site booth space available, either indoor or outdoor areas give sponsors the chance to display products and market services directly to a targeted, receptive audience
• Exposure on the Florida State Fair's website with sponsor listing or banner ad including link to sponsor’s website
• Inclusion in the Fair's daily schedule brochures handed out to nearly 500,000 visitors
• Hospitality package with admission tickets and more!
SPONSORSHIP OPPORTUNITIES AVAILABLE
1. "COUPON VALUE BOOK" PRESENTING SPONSOR -- $10,000
Everyone is searching for value these days, and the Florida State Fair is a great place to find them, especially with the new 2010 Coupon Value Book! Fairgoers who purchase the coupon value book will receive discounts on everything from corn dogs, merchandise, and fair games.
• The Coupon Value Book Sponsor will receive the back-cover ad space and prominent coupon ad space in the book. These spaces can be used to market a product, service or State Fair Partnership.
• The Coupon Value Book Sponsor will be included in extensive media promoting this new Fair product full of great discounts.
2. MOOTERNITY WARD NURSERY TITLE SPONSOR -- $4,500
• See a baby cow born each day of the Fair. This popular, educational attraction is visited by thousands of Fair guests of all ages.
• The Livestock Nursery sponsor will have the opportunity to partner with a popular venue that offers display and promotional opportunities.
3. GATE TITLE SPONSOR -- $5,000
• Gate sponsor will receive (2) two 3’ x 15’ signs on top of the gate.
• Gate sponsor will also receive (1) one backlit panel on directional signage.
4. ILLUMINTATED DIRECTIONAL SIGNAGE -- $2,500
• Sponsor will receive (1) one backlit panel on directional signage that will be placed in highly trafficked areas.
5. BANNERS/SIGNS AT EXPO HALL (YEAR-ROUND) -- $2,500
• Sponsor will receive (1) one 8’X 14’ mesh Banner/sign displayed 25 feet up in the air inside the Expo Hall year-round.
• Highly visible to all Fairgoers and non-fair event visitors.
6. BANNER DISPLAYED ACROSS BRIDGE BY THE LAKE (YEAR-ROUND) -- $2,500
• Sponsor will receive (1) one 4’X 25’ mesh Banner located on the bridge by the lake.
• Highly visible location from all around the lake and several midway rides including the Paddle Boats.
7. GIRAFFIC PARK PETTING ZOO -- $5,000
• Back by popular demand, the Florida State Fair is bringing back Girrafic Park
• A popular State Fairs attraction drawing large, daily crowds.
• Sponsor will receive ample signage and promotional display space.
• Sponsor will also be included in the Fair’s paid media promotions to drive traffic to this location.
8. COMMUNITY/CHILDRENS STAGE TITLE SPONSOR -- $10,000
• Great opportunity for the Sponsor to receive extensive branding at this stage filled with FREE entertainment each day of the Fair.
• The stage will be filled with acts from all around FLORIDA, including everything from comics to magicians to vocalists.
• This sponsorship offers ample signage and inclusion in the Fair's Daily Schedule Program.
9. "SPECIAL DISCOUNT DAY" SPONSOR -- $15,000
• Reach a potential of over 80,000 people on one day at the Florida State Fair and receive extensive exposure by “branding” a DISCOUNT day including student days or senior days at the Fair.
• Create unique promotions for Fair Guests with interactive face-to-face consumer promotions, on-site marketing and sales opportunities.
• Exclusive opportunity to create gate promotions to enhance the Sponsor's statewide marketing, sales and branding efforts.
• Enhance marketing efforts with pre-Fair and post-Fair drive-to-retail promotions.
10. BATHROOM SPONSOR -- $7,500
• Receive signage inside all outdoor Bathroom Facilities at the Florida State Fairgrounds
• Capture over 1 million visitors per year with bathroom signage
• Receive signage outside and inside
11. RACING PIGS PRESENTING SPONSOR -- $10,000
• Back by popular demand, the Florida State Fair is bringing back the Racing Pigs
• Racing Pigs have been a popular State Fairs attraction around the country for decades and are sure to draw large, daily crowds.
• Professional pig callers are on hand to encourage audience participation for this fun, family oriented show.
• Racing Pigs will have five daily shows, each show will consist of three races.
• Sponsor will receive ample signage and promotional display space.
• Sponsor will also be included in the Fair’s paid media promotions to drive traffic to this location.
12. TICKETBACK SPONSOR -- $20,000
• The Ticketback Sponsor will receive prominent signage during the Fair.
• Sponsor will also receive a promotion on the back of the 750,000 that are used for the Fair and other events year round.
• Create turn-key promotions that can include promotional items distributed by the ticket office staff.
13. EXCLUSIVE RETAIL SALES OUTLET FOR FAIR DISCOUNT ADMISSION TICKETS - PRICE NEGOTIABLE
• Opportunity to participate as one of the FLORIDA State Fair’s statewide premiere retail discount admission ticket sales outlets for the FLORIDA State Fair.
• Advance sales discount tickets will be sold for $8.00 each January thru the day before Fair opens. (February 4th).
• Sponsor will be included in a minimum of $35,000 paid media promotions to drive traffic to its locations.
14. PARKING TAGS SPONSOR YEAR-ROUND -- $3,500
• This sponsor has the opportunity to participate as the exclusive Title Parking Ticket Back Sponsor for all 200,000 Fair parking hang tags.
• This sponsor can create traffic-building promotions with its ad on all the 200,000 parking Fair hang tags and Fairgrounds parking tickets produced by the Fair.
15. FAMILY THEATRE -- $25,000
• Back by popular demand, The Family Theatre will be back at the 2010 Florida State Fair with fun and interactive shows hourly. Opportunity to promote products/services at this unique and exciting venue.
• Opportunity to distribute promotional items to all show guests.
• The sponsor will be Included in all media promoting this exciting event.
16. MARQUEE SIGN SPONSOR -- $25,000
• Located at all entrances to the Florida State Fairgrounds.
• Sponsor will receive one (1) permanent panel for year-round branding exposure.
17. ELECTRONIC DIGITAL SIGNS SPONSOR -- $1,500 per month
• Four signs total, one located at each entrance to the Florida State Fairgrounds seen by thousands of vehicles daily.
• Sponsor will receive one (1) message displayed for 8 seconds at a time at least once every five minutes displayed on rotation daily on each the electronic billboard.
18. PARKING LOTS TITLE SPONSOR -- $3,000
• Extensive branding and great turn-key opportunity.
• Naming rights to all 10 FLORIDA State Fair parking lots.
• The Fair offers both Free Parking to all Fair guests -- an estimated 500,000 people will attend the 2010 Fair.
• An additional 500,000 people will use the parking lots for non-fair events throughout the year.
19. EXPO HALL TITLE SPONSOR -- $125,000 (MULTI-YEAR)
• This 88,000 square-foot building offers the sponsor year-round signage on a multi-purpose facility that hosts trade shows, business events and community programs year-round.
• This building sponsor will have the opportunity to create a unique year-round display with signage and other unique opportunities.
20. ENTERTAINMENT HALL TITLE SPONSOR -- $125,000 (MULTI-YEAR)
• This 52,000 square-foot building offers the sponsor year-round signage on a multi-purpose facility that hosts trade shows, business events and community programs year-round.
• This building sponsor will have the opportunity to create a unique year-round display with signage and other unique opportunities.
• 5,000 seating capacity per show.
21. CHARLIE LYKES ARENA TITLE SPONSOR -- $15,000 per year
• Extensive promotion and face-to-face marketing opportunities with the youth and family demographic.
• Year-round signage opportunity
• Enhance consumer awareness about products and services both during the Fair and year-round with the FFA statewide partnership.
• This 62,000 square foot building has allowed the FSFA to grow and continue to serve the youth of FLORIDA through agricultural education in a truly first-class fashion.
22. SPECIAL EVENTS BUILDING TITLE SPONSOR -- $40,000
• This building serves as the popular destination for cooking, sewing, arts, photography and interactive consumer promotions.
• Year-round signage opportunity
• Create consumer-based promotions with product sampling, coupon distribution and/or demonstrations with the great captive audiences this building attracts each day!
23. INFORMATION BOOTH SPONSOR -- $7,500
• Receive prominent signage on the (6) Information Booth throughout the duration of the FLORIDA State Fair.
• Opportunity to provide promotional materials that will be distributed by the Info Booth Staff all 12 days of the Fair.
• The Information Booths are located in prime locations for all Fair-goers to see and obtain information.
24. CIRCUS HOLLYWOOD TITLE SPONSOR -- $15,000
• With three (3) shows daily the crowds line up to see the performance.
• Seating for 1400 people per show
• Signage outside the circus as well as VIP seating for the sponsor.
25. MOBILE MARKETING UNITS -- $1,500 per day
• Utilize large space for mobile marketing units
• Actively engage consumers with product/service.
• Several creative opportunities are available on-site at the FLORIDA State Fair.
• All mobile units at the 2008 Fair showed great reach in attendance numbers.
26. CELEBRATE LAS-VEGAS STYLE TRIBUTE SHOW TITLE SPONSOR -- $30,000
• 4 shows daily
• Exciting opportunity for the title Sponsor to reach a large family-oriented audience.
• Receive prominent signage at the event site
• Large Banner at walk way
• Commercial opportunity to audience before show.
27. VETERANS DAY TITLE SPONSOR -- $20,000
• Free admission after 4pm
• Opportunity for the title Sponsor to reach a large family-oriented audience.
• Receive prominent signage at the event site
• Large Banner at walk way
• Mention in all promotional Media regarding advertising of this day.
28. CHEER & DANCE COMPETITION TITLE SPONSOR -- $5,000
• The title Sponsor of the Cheerleading Competition will be part of one of the Fair’s loudest events!
• Exciting opportunity for the title Sponsor to reach a large family-oriented audience. Receive prominent signage at the event site
• Opportunity to provide promotional items for each participant.
29. ELVIS EXTRAVAGANZA TITLE SPONSOR -- $15,000
• 2 day shows daily Saturday and Sunday.
• Exciting opportunity for the title Sponsor to reach a large family-oriented audience.
• Receive prominent signage at the event site
• Large Banner at walk way
• Mention in all promotional Media regarding the Elvis Extravaganza finals.
30. TROLLEY BUS ADVERTISING -- $20,000
• Year-round signage on all 4 Trolleys.
• Used during major events to transport customers around the property/parking lots.
31. FCW WRESTLING SPONSOR -- $10,000
• Event averages 4,000 attendees.
• Receive prominent signage at the event site inside and outside
• Large 4’ x 28’ Banner at walkway
• Mention in all promotional Media regarding the FCW Wrestling
• Autograph Cards with Sponsor Name
32. KACHUNGA ALLIGATOR WRESTLING ANIMAL SHOW -- $10,000
• 3 shows daily with sponsor mentions
• Receive prominent signage at the event site
• Company Logo on map as a locator
• VIP Seating at the show
33. WELDE BEAR SHOW -- $10,000
• 3 shows daily with sponsor mentions
• Receive prominent signage at the event site inside and outside
• Logo on map as a locator
34. SEA LION SPLASH SHOW -- $10,000
• 3 shows daily with sponsor mentions
• Receive prominent signage at the event site
• Indoor show
• Company Logo on map as a locator
• VIP Seating at the show
35. SHARK ENCOUNTER SHOW -- $10,000
• 3 shows daily with sponsor mentions
• Interactive museum open all day
• Receive prominent signage at the event site
• Company Logo on map as a locator
• VIP Seating at the show
36. COUNTRY GOLD CONCERT TITLE SPONSOR -- $10,000
• Promotional tags on all media buys for Country Gold
• Sponsor Name on tickets
• 6 VIP Seats at the show
• Opportunity to distribute promotional items to all show guests.
• 4 banners inside for show
• Sponsor name included on Autograph cards
37. ARMBAND DAYS -- $15,000
• Promotional tags on all media buys for all (5) FIVE Armband days
• Sponsor Name on armbands with advertising space on the back
38. FLOATING RESTUARANT -- $7,500
• Exclusive title rights year-round
• Recognition on Fair daily schedule & map
39. FAIR MAIN MIDWAY -- $30,000
• Promotional tags on all media buys promoting midway
• Bounce back opportunities
• One of the Largest midways in the Southeast
• Name on all ticket windows on Main Midway
40. FAMILY MINIATURE MIDWAY -- $10,000
• Promotional tags on all media buys promoting midway
• Bounce back opportunities
• Name on all ticket windows in the Family Midway
41. HELICOPTER RIDE -- $30,000
• NEWEST attraction on main Midway
• Bounce back opportunities
• Signage at ride
42. WORLD VILLAGE -- $20,000
• Promotional tags on all media buys promoting World Village including an African-American and Hispanic area with authentic foods and diplays
• Sampling opportunities
• (2) Two 4’ x 20’ banners marking entrance
43. SPECIAL DAY LUNCHEONS -- $5,000
• Company Name included on all media releases relating to Luncheon
• Company Name on all collateral
• Recognition at Luncheon
• Complimentary tickets to attend luncheon
• (2) two signs hung during luncheon
44. FREE ENTERTAINMENT STAGES & SPECIAL ACTIVITIES -- $5,000+
With over 250 free concerts during the 12-day run, the State Fair's free stages are a highlight to the visitor's experience. Whether your focus be educational opportunities, music, arts, age groups, ethnicities or location, one of these stages would be right for your company.
• International Stage
• Country & Bluegrass Stage in Cracker Country
• Florida Center Stage
• Café Caribe
• Rodeo (multiple shows on two days during the fair)
• Florida Arts & Crafts Showcase inside Expo Hall
• 4 nights of Fireworks Display
• Beer Domes (2)
• Botanical Gardens
• Paddle Boats on the Causeway Lake
For more details, please contact:
Tonya Updegraff - Sponsorship Sales Account Executive
Phone (813) 627-4227 or e-mail
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Florida State Fair Authority - Main Office # (813) 621-7821
4800 U.S. Hwy. 301 North Tampa, FL 33610
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